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Overview
Managers are faced with a unique challenge when managing team members
and stakeholders – influencing without authority. In order to be
successful, a manager must skillfully market the ideas that matter and
create compelling visions for their team members and stakeholders to buy
into. This course will address the nuances of using persuasive
communication, building trust and rapport in order to achieve goals. It
is comprised of interactive lecture, small group role-play, and case
analysis. A reflective instrument designed to assess your influence
style will be utilized.
After completion of this workshop, participants will
be able to:
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Set goals for influencing
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Clarify your mission and goals
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Generate an assessment of the influencing results
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Assess the decision makers, stakeholders, the organization, and
yourself
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Create marketing solutions for influencing
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Design an idea marketing strategy that works
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Generate and select attributes that sell
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Embrace persuasive communication tactics
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Ask the right questions, find commonalties and build trust and
rapport with the project team
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Build the right presentation to obtain buy-in
based on your audience
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Use persuasive methods to sway decisions in the project’s favor
Format
This
course is highly interactive and adaptive to participant’s interests and
needs. A discussion approach is used and is accompanied by individual
and team exercises. The coverage is practical but intense and designed
to impart usable skills for each participant.
Delivery Options  
Duration
2
Days/Online 12 hours
Who
Should Attend
Managers who wish to enhance their relationship building and
influencing skills would benefit by taking this course.
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